Overview

Developed and executed automated B2B email campaigns to increase sales and customer engagement by promoting technology and IP communications products. Including managing list segmentation and personalizing content based on customer trends and product analytics. Selected products, discounts, and sales promotions using data-driven insights to align with customer interests and market demand.

Actions Taken

Handled the end-to-end process, from choosing the products to promote, discounts, sales promotions, designing email content, and setting up automated workflows. Implemented list segmentation strategies to target specific customer segments more effectively, optimizing open rates and click-through rates.

Results

Achieved a 12% year-over-year increase in Distributor sales for five consecutive years, with an impressive 82% open rate for email campaigns. These efforts significantly boosted product visibility and customer engagement, driving consistent revenue growth.