Overview

Conceptualize and launch the visual branding and marketing materials for a new SaaS Connect VoIP communications line and rental program, driving product awareness and customer adoption.

Developed the complete visual identity for the product, including designing the product logo, user interface graphics, and data sheets. Created a range of marketing collateral such as product brochures, flyers, email campaigns, and social media posts to promote the new product line. Coordinated a corporate trade show event to introduce the VoIP product, handling everything from booth graphics to branded giveaway bags and product displays.

Actions Taken

Leveraged design tools like Adobe Creative Suite, to develop all visual and marketing materials. Led the trade show coordination, ensuring a cohesive brand experience across digital and physical platforms. Managed the creation of engaging booth graphics, promotional giveaways, and live product demonstrations.

Results

The launch generated strong market interest, with the trade show event attracting attendees and leads. The marketing materials and trade show presence successfully positioned the product, contributing to an increase in inquiries and sales.