Actions Taken

Product Catalog:

Led the creation of a new product catalog for over 1,000 technology products from more than two dozen manufacturers. Revamped the visual design to strengthen company branding, ensuring a cohesive and user-friendly layout. Organized main product lines, accessories, and part numbers to simplify the ordering process for customers and sales teams.

Website Redesign:

Redesigned the company website, incorporating modern features like chat functionality, sign-up forms, and a client portal to streamline user experience and improve client interaction.

Brochure & Line Cards:

Developed a bi-fold company brochure, along with product line cards and technical data sheets, to showcase product features and functionality for a B2B audience. These assets enhanced the company’s sales toolkit, supporting product promotions and driving customer engagement.

Results

This effort led to an 8% year-over-year sales growth for five consecutive years.

Increased website traffic by over 300%, with online orders accounting for 10% of total sales, significantly boosting the company’s digital presence and revenue.

Successfully increased the accessory attachment rate by 18%, enhancing cross-selling opportunities and driving higher product value per transaction.