Hey, I’m Lawrence.
Marketing & Operations Manager
With an expertise in the fields of Technology, Communications & Design
My Approach
With over 20 years of experience in marketing and design, I specialize in executing data-driven campaigns that are both visually compelling and strategically sound. My approach is fueled by a passion for simplifying intricate ideas into clear, engaging solutions that resonate with diverse audiences; bridging gaps of understanding. I thrive at the intersection of creativity and analytics, balancing a keen eye for design with a deep appreciation for data, efficiency, and pattern recognition.
Outside of work, I’m an avid science and technology podcast listener, expressing my personal creativity through portrait drawing, abstract painting and poetry. When I’m not pursuing my artistic passions, you can find me weight lifting, cooking or spending quality time with my two little munchkins at home.
Digital & Print Marketing Data Analysis Campaign Management Email Marketing Event Coordination Project Management Copy & Technical Writing SEO Graphic Design Project Management Web Development Brand Strategy
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15+ Years of Marketing Experience
15 yrs in Marketing & 6 yrs as Marketing Manager
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20+ Years of Design Experience
Graphics, Web & Motion Graphics
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3+ Years of Operations Experience
Running Day to Day Operations in B2B Distribution
What I Bring To The Table
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Software:
Adobe Photoshop, InDesign, After Effects & Illustrator
Microsoft Word, Excel & Powerpoint
Web Development:
SEO, HTML, CSS & PHP
Wordpress, SquareSpace
Reporting & Management:
Google Ads, Google Analytics
HubSpot, Get Response, Zapia
Instagram Content Editor, LinkedIn Campaign Manager
CRM Management:
Salesforce & Netsuite
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Email Design
Automation Workflow, Autoresponder Setup, Drip Campaign Creation, Behavior-triggered Emails,
List Segmentation, Unsubscribe Management
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Graphic Design, Social Media Ad Creation,
Web Development & Management,
Project Management, Budget Management
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Successfully organized and coordinated quarterly business conferences, trade shows, and technical training classes.
Managed all aspects of event planning, including visual design, logistics, venue setup, vendor negotiations, and guest services.
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Inventory & Supply Chain Management
CRM Management & Administration
Fulfillment & Logistics
Organization & Time Management
Projects
Company
Rebranding
Complete refresh of the company's visual identity, through a full rebranding effort. Improving user engagement, experience, clarity of products & services offered.
Email
Campaigns
Developed and executed automated B2B email campaigns. Selected products, discounts, and sales promotions using data-driven insights to align with customer interests and market demand.
SaaS Connect
Product Launch
Conceptualize and launch the visual branding and marketing materials for a new SaaS Connect VoIP communications line and rental program, driving product awareness and adoption.
Graphic
Design
Developed a wide range of visual assets, including product logos, brochures, user interfaces, product catalogs, billboards, trade show booths and social media graphics.
Conferences
& Trade Shows
Manage the planning and execution of quarterly corporate trade shows and training classes, enhancing brand visibility and providing hands-on product training for partners and clients.